B2B / Corporate

Corporate Website Revamp & Lead Generation

A West Bengal-based B2B consulting firm had an outdated website with poor mobile performance and no clear lead capture flow. We rebuilt it from scratch with a CMS, contact workflows, and a 90+ Lighthouse score.

Client
B2B consulting firm in West Bengal
Industry
B2B / Corporate Services
Duration
8 weeks
Team
2 developers, 1 designer, 1 content strategist

Overview

The firm's old website was slow, not mobile-friendly, and lacked clear calls to action. We designed a clean, conversion-focused site with a lightweight CMS, strong lead forms, and automated email follow-ups to the sales team.

Scope

1
Brand-aligned design
2
Responsive pages
3
CMS for case studies and blogs
4
Contact forms with Nodemailer
5
Auto-reply workflows
6
Analytics setup
7
Vercel hosting

Use case

A prospect visits the site, reads a service page, fills out the contact form, and receives an immediate confirmation. The sales team gets a formatted email and follows up within minutes.

How CCS handled this project

We audited the old site, benchmarked competitors, and rebuilt the experience around one goal: convert visitors into leads. Every page now has a clear next step and the sales team is notified instantly.

1
Site audit and competitor benchmarking
2
Conversion-focused design and copy
3
CMS, lead forms, and email automation
4
SEO and analytics integration
5
Performance tuning and launch

Solutions provided

1
Brand-aligned, responsive website built for conversion
2
Lightweight CMS for case studies and blogs
3
Lead-capture forms with validation and auto-reply
4
Instant email notifications to the sales team
5
Mobile-optimized pages for executives on the go
6
Automated blog and case-study publishing
7
CRM-ready lead export for the sales team

Key features

Fast, responsive design with 90+ Lighthouse scores
CMS-driven case studies and blog pages
Lead capture forms with validation and auto-reply
Email notifications to sales team via Nodemailer
Analytics and conversion tracking integration
SEO-friendly structure and sitemap

Technical challenges

  • Balancing rich content with fast initial page loads
  • Implementing a lightweight CMS without heavy infrastructure
  • Ensuring email deliverability from contact forms
  • Maintaining SEO rankings during the migration

Technologies

Next.jsTypeScriptTailwind CSSNodemailerVercel

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How CCS delivers — from scratch to deployment

1
Discovery & planning
Stage 1
2
UI/UX design
Stage 2
3
Development
Stage 3
4
Testing & QA
Stage 4
5
Deployment
Stage 5
6
Support & scale
Stage 6

Results

Website launched in 8 weeks
Lighthouse score improved from 42 to 92
Lead form submissions increased by 2.8x
Bounce rate reduced by 35%

Our new site is fast, clean, and actually brings us leads. The sales team loves the instant email notifications.

Marketing DirectorB2B Consulting Firm, West Bengal

Conclusion

The firm now has a fast, conversion-focused website that works as a lead-generation engine. The sales team receives qualified inquiries instantly, and the marketing team can publish content without developer help.