B2B / Corporate

Corporate Website Revamp & Lead Generation

A West Bengal-based B2B consulting firm had an outdated website with poor mobile performance and no clear lead capture flow. We rebuilt it from scratch with a CMS, contact workflows, and a 90+ Lighthouse score.

Client
B2B consulting firm in West Bengal
Industry
B2B / Corporate Services
Duration
8 weeks
Team
2 developers, 1 designer, 1 content strategist

Overview

The firm's old website was slow, not mobile-friendly, and lacked clear calls to action. We designed a clean, conversion-focused site with a lightweight CMS, strong lead forms, and automated email follow-ups to the sales team.

Scope

1
Brand-aligned design
2
Responsive pages
3
CMS for case studies and blogs
4
Contact forms with Nodemailer
5
Auto-reply workflows
6
Analytics setup
7
Vercel hosting

Use case

A prospect visits the site, reads a service page, fills out the contact form, and receives an immediate confirmation. The sales team gets a formatted email and follows up within minutes.

How CCS handled this project

We audited the old site, benchmarked competitors, and rebuilt the experience around one goal: convert visitors into leads. Every page now has a clear next step and the sales team is notified instantly.

1
Site audit and competitor benchmarking
2
Conversion-focused design and copy
3
CMS, lead forms, and email automation
4
SEO and analytics integration
5
Performance tuning and launch

Solutions provided

1
Brand-aligned, responsive website built for conversion
2
Lightweight CMS for case studies and blogs
3
Lead-capture forms with validation and auto-reply
4
Instant email notifications to the sales team
5
Mobile-optimized pages for executives on the go
6
Automated blog and case-study publishing
7
CRM-ready lead export for the sales team

Key features

✓Fast, responsive design with 90+ Lighthouse scores
✓CMS-driven case studies and blog pages
✓Lead capture forms with validation and auto-reply
✓Email notifications to sales team via Nodemailer
✓Analytics and conversion tracking integration
✓SEO-friendly structure and sitemap

Technical challenges

  • Balancing rich content with fast initial page loads
  • Implementing a lightweight CMS without heavy infrastructure
  • Ensuring email deliverability from contact forms
  • Maintaining SEO rankings during the migration

Technologies

Next.jsTypeScriptTailwind CSSNodemailerVercel

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How CCS delivers — from scratch to deployment

1
Discovery & planning
Stage 1
2
UI/UX design
Stage 2
3
Development
Stage 3
4
Testing & QA
Stage 4
5
Deployment
Stage 5
6
Support & scale
Stage 6

Results

✓
Website launched in 8 weeks
✓
Lighthouse score improved from 42 to 92
✓
Lead form submissions increased by 2.8x
✓
Bounce rate reduced by 35%
“

Our new site is fast, clean, and actually brings us leads. The sales team loves the instant email notifications.

Marketing Director— B2B Consulting Firm, West Bengal

Conclusion

The firm now has a fast, conversion-focused website that works as a lead-generation engine. The sales team receives qualified inquiries instantly, and the marketing team can publish content without developer help.